Content Marketing
Everyone wants to get on the content train, but it's easy to get derailed - too much work, not enough planning, hard to gain momentum. I'll help you do it right and see results: establish your voice, identify topics, pick the right channels and create a sustainable process.
STRATEGY AND PLANNING
It’s not enough to have good content if you don’t make the most of it. A smart content strategy amplifies every effort - repurposing each piece six ways to Sunday, tailoring the message for the platform and the audience, timing it for maximum impact, optimizing it for search, making it engaging and shareable.
Content marketing pays off when it’s consistent and coherent. I’ll help you develop and implement a manageable, predictable flow of original and strategically curated content that will help raise your profile without running you ragged.
WRITING AND EDITING
You’re not going to like this . . . but no one wants to hear about what you do.
You know what I’m talking about - you're a consumer of information. You know how quickly you can lose interest. Your audience is no different. You have seconds to hook them or they move on.
Great copy - web, print, social and advertising - cuts to the chase and puts the focus on your audience. At the heart of it, they want to know what you will do for them. Will you improve their lives, solve their problems, get them noticed, save their jobs or make them money?
A creative writer by training, I'm a ruthless editor and proofreader with strong opinions on the serial comma. My specialty is writing concise, compelling copy that tells a story, develops an emotional connection, resonates with your audience and stays true to your voice.
Thought leadership
To get ahead of your competition, you need to rise above the noise. Using a combination of social media, content and outreach, I'll help you proactively express your expertise and elevate your profile in the market.
Blending original with curated content, we'll establish you as a trusted and valuable resource, then amplify your reach through social channels and by engaging with other industry leaders.
As you build your reputation as a thought leader, you'll strengthen trust with existing clients, introduce yourself to a new audience and develop more business.