Digital Marketing and Engagement

Like, follow, share, promote, subscribe, open, click-through. Digital marketing sounds like a popularity contest. Truth is, being popular only gets you so far. If you want visitors and followers to become customers and advocates, they need to bond with you, your business, your brand.  

 
 
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WEBSITE DEVELOPMENT

You have a website. You need a website. You want a better website. I can be your Site Sherpa from concept through launch.

Design, content and imagery need to work together to support your brand, embody your message and provide a smooth, engaging user experience. Depending on the project, I can take a lead or supporting role. I've worn any number of hats - project wrangler, creative director, managing editor, brand manager, writer, proofreader, style guide creator, SEO manager.

Sophisticated sites need a proper developer and designer. I can work with yours, or connect you with terrific creative and tech folk. For small companies, firms, and individuals who need a simple, fresh, modern, mobile - and SEO-friendly - website, never fear. I can help put all the pieces together.

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SOCIAL MEDIA POSITIONING

A vibrant social presence drives traffic to your website and improves your search rankings. Done well, it can attract new business and enhance your reputation. Yet as potent as social media is, I still hear: "It'll only take 30 minutes a day - I'll just get an intern." Would you trust an intern to develop a national ad campaign? Exactly.

It's worth investing in a smart, sane strategy that understands your audience and uses the platforms that will work best for you. If you're feeling overwhelmed and want to get moving on social media like, yesterday, Social Media for Busy People may be the perfect place to start.

I’ll help you shape your engagement plan - identifying topics, themes and influencers - and develop a flow of shareable, optimized content. If it makes sense, we can explore paid promotions and PPC ads to further amplify your message. I’ll help you implement management tools that simplify your life and reap intelligence from your analytics. Then you can take the controls - and maybe even hire an intern. 

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EMAIL CAMPAIGNS

Email is still the best tool to nurture relationships with clients and contacts, begin a dialogue and create value.

Show your clients you’re focused on their needs with thoughtful, personal emails that sharing useful content on issues that matter to them. Create touchpoints by inviting them to events or asking for their feedback.

As you grow your email list, you can test different messaging with select segments of your audience, track response rates and expand your understanding of your customer.