What I Do
STRATEGY
Brand Identity
Marketing Plans
Business Development Blueprints
CONTENT
Strategy and Planning
Writing and Editing
Thought Leadership
ENGAGEMENT
Website Development
Social Media Positioning
Email Marketing
Identity crisis?
Align your brand, clarify your message, express your value.
Marketing and Business Development Strategy
If it walks like a duck, swims like a duck and quacks like a duck . . . it's probably a duck. In marketing terms, that means your brand and business should be unmistakable in every medium, with a consistent look, feel, tone and message.
I'll help you get clear about who you are, who you're trying to reach and what you want to accomplish. Then we'll work together create a manageable plan with achievable targets.
Brand IDENTITY
When every expression of your brand - logo, design, imagery, messaging, tone of voice - lines up and makes sense, your audience understands exactly what you're about.
I'll help you make it obvious what you offer, what you stand for, what makes you different - and why people should work with you. Clear, cohesive branding is as important for individuals as it is for businesses. A Professional Brand Makeover ensures you present a clear, consistent image whenever your name comes up online or on social media.
Writing is my bailiwick, and I have an discerning eye for color, composition and imagery. I'm not a Photoshop wizard, but I work with terrific designers who can bring our vision to life.
MARKETING PLANs
One-size-fits-all doesn't apply to marketing strategy. Tailor-made is more like it.
Whether you're starting a new business or launching a new product or service - or you need to regroup and rethink your current marketing strategy - I'll work with you to create a streamlined, targeted multichannel marketing plan designed to foster business development and drive growth.
The process is simple: we'll assess where you are now, understand your target market/s, establish clear objectives, and decide how we'll measure progress and success. Then it's off to the races . . .
BUSINESS DEVELOPMENT BLUEPRINTS
It's no small feat to enhance your reputation, identify new sources of business and grow your client roster. A smart business development plan respects your time, allowing you to focus on doing business while you grow your business. To develop a coordinated strategy, we'll identify what’s working and what can make your efforts more effective. We'll eliminate anything that's a drain on your resources and uncover new opportunities.
The result is your business development blueprint, which incorporates the right combination of face-to-face networking, email outreach, social media and thought leadership. Most importantly, it will be sustainable, efficient and easy to manage.
Something clever this way comes
You deserve creative, intelligent, resonant content.
Content Marketing
Everyone wants to get on the content train, but it's easy to get derailed - too much work, not enough planning, hard to gain momentum. I'll help you do it right and see results: establish your voice, identify topics, pick the right channels and create a sustainable process.
STRATEGY AND PLANNING
It’s not enough to have good content if you don’t make the most of it. A smart content strategy amplifies every effort - repurposing each piece six ways to Sunday, tailoring the message for the platform and the audience, timing it for maximum impact, optimizing it for search, making it engaging and shareable.
Content marketing pays off when it’s consistent and coherent. I’ll help you develop and implement a manageable, predictable flow of original and strategically curated content that will help raise your profile without running you ragged.
WRITING AND EDITING
You’re not going to like this . . . but no one wants to hear about what you do.
You know what I’m talking about - you're a consumer of information. You know how quickly you can lose interest. Your audience is no different. You have seconds to hook them or they move on.
Great copy - web, print, social and advertising - cuts to the chase and puts the focus on your audience. At the heart of it, they want to know what you will do for them. Will you improve their lives, solve their problems, get them noticed, save their jobs or make them money?
A creative writer by training, I'm a ruthless editor and proofreader with strong opinions on the serial comma. My specialty is writing concise, compelling copy that tells a story, develops an emotional connection, resonates with your audience and stays true to your voice.
Thought leadership
To get ahead of your competition, you need to rise above the noise. Using a combination of social media, content and outreach, I'll help you proactively express your expertise and elevate your profile in the market.
Blending original with curated content, we'll establish you as a trusted and valuable resource, then amplify your reach through social channels and by engaging with other industry leaders.
As you build your reputation as a thought leader, you'll strengthen trust with existing clients, introduce yourself to a new audience and develop more business.
Win friends, influence people
Connect and convert through websites, social media and email campaigns.
Digital Marketing and Engagement
Like, follow, share, promote, subscribe, open, click-through. Digital marketing sounds like a popularity contest. Truth is, being popular only gets you so far. If you want visitors and followers to become customers and advocates, they need to bond with you, your business, your brand.
WEBSITE DEVELOPMENT
You have a website. You need a website. You want a better website. I can be your Site Sherpa from concept through launch.
Design, content and imagery need to work together to support your brand, embody your message and provide a smooth, engaging user experience. Depending on the project, I can take a lead or supporting role. I've worn any number of hats - project wrangler, creative director, managing editor, brand manager, writer, proofreader, style guide creator, SEO manager.
Sophisticated sites need a proper developer and designer. I can work with yours, or connect you with terrific creative and tech folk. For small companies, firms, and individuals who need a simple, fresh, modern, mobile - and SEO-friendly - website, never fear. I can help put all the pieces together.
SOCIAL MEDIA POSITIONING
A vibrant social presence drives traffic to your website and improves your search rankings. Done well, it can attract new business and enhance your reputation. Yet as potent as social media is, I still hear: "It'll only take 30 minutes a day - I'll just get an intern." Would you trust an intern to develop a national ad campaign? Exactly.
It's worth investing in a smart, sane strategy that understands your audience and uses the platforms that will work best for you. If you're feeling overwhelmed and want to get moving on social media like, yesterday, Social Media for Busy People may be the perfect place to start.
I’ll help you shape your engagement plan - identifying topics, themes and influencers - and develop a flow of shareable, optimized content. If it makes sense, we can explore paid promotions and PPC ads to further amplify your message. I’ll help you implement management tools that simplify your life and reap intelligence from your analytics. Then you can take the controls - and maybe even hire an intern.
EMAIL CAMPAIGNS
Email is still the best tool to nurture relationships with clients and contacts, begin a dialogue and create value.
Show your clients you’re focused on their needs with thoughtful, personal emails that sharing useful content on issues that matter to them. Create touchpoints by inviting them to events or asking for their feedback.
As you grow your email list, you can test different messaging with select segments of your audience, track response rates and expand your understanding of your customer.