Marketing and Business Development Strategy

If it walks like a duck, swims like a duck and quacks like a duck . . . it's probably a duck. In marketing terms, that means your brand and business should be unmistakable in every medium, with a consistent look, feel, tone and message.

I'll help you get clear about who you are, who you're trying to reach and what you want to accomplish. Then we'll work together create a manageable plan with achievable targets. 

 
 
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Brand IDENTITY

When every expression of your brand - logo, design, imagery, messaging, tone of voice - lines up and makes sense, your audience understands exactly what you're about.

I'll help you make it obvious what you offer, what you stand for, what makes you different - and why people should work with you. Clear, cohesive branding is as important for individuals as it is for businesses. A Professional Brand Makeover ensures you present a clear, consistent image whenever your name comes up online or on social media. 

Writing is my bailiwick, and I have an discerning eye for color, composition and imagery. I'm not a Photoshop wizard, but I work with terrific designers who can bring our vision to life. 

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MARKETING PLANs

One-size-fits-all doesn't apply to marketing strategy. Tailor-made is more like it. 

Whether you're starting a new business or launching a new product or service - or you need to regroup and rethink your current marketing strategy - I'll work with you to create a streamlined, targeted multichannel marketing plan designed to foster business development and drive growth.

The process is simple: we'll assess where you are now, understand your target market/s, establish clear objectives, and decide how we'll measure progress and success. Then it's off to the races . . .

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BUSINESS DEVELOPMENT BLUEPRINTS

It's no small feat to enhance your reputation, identify new sources of business and grow your client roster. A smart business development plan respects your time, allowing you to focus on doing business while you grow your business. To develop a coordinated strategy, we'll identify what’s working and what can make your efforts more effective. We'll eliminate anything that's a drain on your resources and uncover new opportunities. 

The result is your business development blueprint, which incorporates the right combination of face-to-face networking, email outreach, social media and thought leadership. Most importantly, it will be sustainable, efficient and easy to manage.